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your Routine

Treat your mouth to a better toothbrush

Upgrade to Goby

Made for Mouths

Goby is expertly designed to maximize every minute you spend brushing.

Dive into the Details

One Simple Switch, one Big Difference

Rotationally oscillating toothbrushes are proven to reduce more plaque and gingivitis than a manual toothbrush.

Perfect Timing

The segmented timer ensures you spend the right amount of time on each quadrant of your mouth and never miss a spot.

Keep it Fresh

Goby alerts you when it's time to replace your brush head: dentists recommend a new one every 3 months.

No Elbow Grease

The oscillating head does the heavy brushing - you simply guide it along.

the buzz on Goby

"I didn't think it was possible to get excited about a toothbrush until I got a Goby."

"...the whirling head cleans everything like tiny house elves."

"An affordable, effective and super-simple toothbrush for everybody."

"Finally, the uncomplicated electric toothbrush we've been waiting for."


A fresh Guarantee

We love our Goby and know you will too, which is why we give you 60 days to rinse away any reservations. If you're not smiling by then, send it back for a full refund.

Get ahead with a
Goby Subscription

A Goby subscription keeps your bristles at their best, all the time. Subscribers receive fresh brush heads every 1, 2 or 3 months, free shipping and $15 off the Goby brush kit. At $6 or less per head it's a no-brainer. Modify or cancel your subscription at any time.


Word of
(Clean) Mouth

"Goby provides a smooth and thorough brushing experience, which is difficult to duplicate with a manual brush. Plus the subscription service ensures the brush head gets replaced every 3 months which most of us forget to do."

Dr. Julie Cho, DMD


"I have truly never been so excited to brush my teeth. Something about Goby's sleek design makes me want to run to the bathroom and scrub my pearly whites."

Alexandra Machover

Spur of the Moments

"I'm really enjoying the Goby toothbrushing experience. Goby fits perfectly into my healthy, busy lifestyle. Yoga and Goby, every day."

Sophie Green

Yoga Instructor & Art Therapist

"Thanks to Goby, my teeth actually feel clean for pretty much the first time in my adult life."

Ben Gordon

Co-Founder, Wandering Bear Coffee Co.

"All of my grooming products have one main function: to clean. Goby takes cleaning to a whole new level with time intervals and a subscription service. I love that new brush heads just show up when I need them."

Jamal Jackson

Style Society Guy

"UM. Teeth can feel this clean? GOBY ROCKS."

Josh Ruben

Writer & Actor

Better Brush
At a Better Price

The weight of your wallet shouldn't determine the health of your mouth. By selling directly to you, we're able to offer premium oral care products at a fraction of the price.

Brush Kit $50

($65 Without Subscription)

Brush Kit $65

($50 With Subscription)
Update Color
60-Day Trial + Free Shipping & Returns
  • 1x Goby brush
  • 1x brush head
  • 1x hygienic stand
  • 1x USB charging shell
  • 1x USB converter
Brush horizontal navy Brush horizontal blue Brush horizontal magenta Brush horizontal orange
Brush horizontal navy
Choose a Color:
Starter kit midnight pdp Starter kit blue pdp Starter kit pink pdp Starter kit orange pdp
Starter kit midnight pdp
Subscribe, save, Smile ($6/Head)

Receive a fresh brush head every 1, 2, or 3 months, and never pay for shipping.

Shipping box
60-Day Trial + Free Shipping & Returns

Goby Brush Kit $50

60-Day Trial + Free Shipping & Returns
60-Day Trial + Free Shipping & Returns