Open Wide

The Mouth

We use it to eat, kiss, whistle, and howl at the moon. It's a key part of how we express ourselves and experience the world. But it's more than just a pretty smile, and oral care plays a huge role in our overall health.

At Goby, we love your mouth and want it to live up to it's potential -- which can only happen when it's clean and healthy. That's why Goby makes it easy, giving you the tools you need (exactly when you need them) to get the most from every minute of brushing, and every minute you spend using that big mouth of yours.

Go Be 


Go Be 


Go Be 



The Most Mouths

We're on a mission to make great oral care accessible to all. By partnering with the manufacturer and selling directly to you, we eliminate markups and are able to offer premium oral care products at a fair price.

But it doesn't stop there. We also partner with NYU College of Dentistry's Global Student Outreach Program, donating a percentage of all sales to help provide dental services to people around the world as well as in our own backyard.

Meet the Team

Claire Burke and Ben Goldberg

Goby was founded by two friends who were frustrated by today’s oral care offerings. Like many people, Ben's visits to the dentist were far from enjoyable, and he begrudgingly bought an overpriced electric toothbrush, searching for an upgrade.

Improvements were made, but new pain came with the egregious brush head replacement costs. Claire (known as Cavity Claire by her family as a kid) was also keen on improving her routine, but always felt priced out.

Goby fish

What's in a Name?

Goby gets its name from the neon goby, a species of fish that serves larger fish by dining on what lives in their mouths and keeping them effortlessly healthy -- the perfect symbiotic relationship.